**Jiopi** is a multifaceted brand, which aims to offer new products and services centered on people's lifestyles, culture and needs. We believe that an organization survives only when it makes some meaningful contribution to society-not just from a business perspective, but also by connecting with people's feelings and needs.
Our vision is to build Jiopi as an “umbrella brand” under which there will be various products and services-each initiative will be creative, sustainable and timely.
### Jiopi Handicraft – Our First Step
Jiopi's journey began with **Jiopi Handicraft**. Here we are presenting the traditional handicrafts of Bengal in a new form. Through each product made by local artisans, we want to tell the world—how rich the art, creativity and culture of Bengal is.
Through Jiopi Handicraft, we promise to:
* Properly value the work of local artists
* Eco-friendly and sustainable products
* Bringing stories of creativity and heritage to the customer
### Our Future
Jiopi Handicraft is just the beginning. We will soon come up with more new initiatives—ones that will make people's lives easier, more beautiful, and more connected to each other.
**Jiopi means trust, creativity, and possibility.
**Jiopi - Discover Yourself**
